Process of writing is simple. Writing is not about using big words to impress. It is all about using simple words in an impressive and creative way. For creating a good content a writer has to work really hard. It involves a research and creative skill to develop an effective piece of writing.

Here I am sharing some useful tips for improving your writing skills.

Keywords Research: Research of keyword plays a major role in writing SEO content. Analyze your competitor and check for what keywords they are prompting their service. Another most important way is to find out what people are searching for.

Use the keywords correctly: The keywords which you are going to final, make sure those keywords have a good amount of searches and use those keywords in your Meta title, Meta Description, page title and in between the content.

Keywords Density: After completing proper keyword research use those SEO keywords in your content. Make sure you are not using each keyword again and again.  According to Google Guidelines keywords density should be 2-3 percent only. Keep this in mind and use your keywords accordingly.

Catchy Heading: Before starting to write content, create an eye catching title for your SEO Content. Not even user, but also Google loves to prefer something new and different topics. Your Heading is the first impression of your content.

Use of Heading Tags: Always make sure you are using proper heading tags in your content, for example, if you have more than sub topic, which are essential to use, use them in an H2 tag, here I assumed your title is already in the H1 tag.

Selection of Topic: Selection of topic is also a big deal. You have to choose that topic which is in trend or people are searching for them frequently. Treading topic will always give boost to your post.

Content Quantity: If I talk about content quality then I prefer to write unique and different content. Content should be in good format. The user always prefers to read that content that has pinpointed data.

Visual Impact of Content: No one interested in reading a boring and lengthy content. Always add some eye-catching images or video related to your topic. It not only attracts to user, but also help to user to engage with your content.

Analyze and Edit Your Work:  It is always a best practice that before doing public your content read it twice. If you find any error then correct it. Make sure that when you write you do so in a program that has both a grammar checker and spell check, and always use it.

Track Your Content: Do not sit idle after publishing your content. Use Google Analytic to monitor your content activity. How many users read your content on a daily basis, what are the demographics of your user, is the staying on the website or leaving quickly. Google Analytic helps these entire factors. So do not forget to implement Google analytic code in your website or blog.

Just follow these simple steps before writing SEO article for your website. Hope you find this content interesting and useful.

 

Before talking about Why Should Business Market on Facebook, I want to ask some questions.

1. Do you have your Facebook Business page?
2. Are you using Facebook to its fullest?
3. Are you spending your money on Paid Marketing?

As we all know today Facebook is the most widely used social media platforms and even people are also using Facebook to get information about Businesses, but still, there is a lot of Business who is not using Facebook. So if you are one of those people who has not yet created their Business Page on Facebook then this post is definitely for you. In this post I am going to share the benefits of having a Facebook page and why all Business should have a Facebook page.

Business Page or Business Profile?

Before promoting business on Facebook you should know the difference between Business Page or Business Profile. Most of Business Owners use Business Profile instead of Business Page. After creating an account in Facebook we have two options, one is a personal profile or business profile where we can add our Business logo, cover pages and also has options of updating post on a daily basis but unlike Facebook Business Page, we cannot get followers in our Page.

By creating a business page, users can simply LIKE your page, also able to engage in a more comfortable way. In short, Facebook Profile is for Person, whereas Facebook pages are for businesses.

Benefits of Creating Facebook Business Page

Testimonials and Reviews – If you create your Facebook business page as a Local then you have the option to get reviews from your customers or clients. Even you can also ask for reviews from your previous happy clients.

Reach a Targeted Audience – As we know Facebook has a million of active users, but not all users requiring our business services. To get benefits from the Facebook audience, we need to reach specific target audiences who have need of our business.

For Example, if I have an online men’s watch store then there is no need to target people who are looking for Clothes.

Organic Reach – In Facebook via likes, shares, and comments on your post, you can get a good amount of Organic Reach. This type of exposure is referred to as organic reach. The more you engage with your business page organic reach of your Facebook page will increase.

Call-to-Action – At the top of the business’s Facebook page you can create a strong call to action. This call-to-action can be used on your page in a few different ways, such as:

• Shop now
• Call now
• Visit us
• Sign up
• Learn more

Calls-to-action helps to generate leads or attract customers to visit your website and also increase click-through rates.

Use Facebook Insights – Facebook Insights easy to understand and provide great information for business owners. Via Facebook Insights you can easily check few metrics like:

• The Reach of your posts & page
• Engagement of the page
• Number of new Likes of Unlikes
• Post Performance… and many more

Facebook Advertising- With the help of Facebook paid marketing you can specify who will see your ads based on factors such as age, gender, device, location, and interests.

Be Mobile Ready – Do not forget to optimize your page not only for desktop but also for mobile devices because when people visit your Facebook page via a mobile device then they saw following details:

• Phone number to call directly from the Facebook mobile app
• Hours of operation
• Address
• Reviews

Hopefully, these benefits have convinced you that having a Facebook business page is an absolutely right decision. So friends start creating your business page now.

As we all know today Digital Marketing is not just yet another medium for marketing but also it requires a new approach to marketing. In Digital Marketing, it is very essential to understand customer behaviour, client requirement and generating output for the client.

If you are a digital marketer then this article is definitely for you. Here I am sharing a list of most useful tools for digital marketing that are valuable in all shapes and sizes and helps to reduce your day to day work.

Here is the list of some useful Digital Marketing Tools Based on Strategy:

• Search Engine Optimization
• Social Media Promotion
• Email Marketing
• Website Analytics
• Affiliate Marketing

Search Engine Optimization Tools

To improve the website visibility and traffic SEO is really helpful if it is done correctly. There are several tools available for SEO but here I am mentioning some best-suited tools:

1. Moz

As we know Moz comes in two facility – Moz Pro and Moz Local. With the help of Moz Pro, you can easily do SEO practices like analysis of keywords ranking, monitoring link building and much more whereas with MOZ Local you can easily build citation of the website.

2. Screaming Frog

Screaming Frog, one of my favourite tool which helps to crawl website quickly and give you complete analysis of those pages like duplicate tags, crawl errors, type of redirections and many more.

Social Media Promotion Tools

We all aware of the power of social media platform nowadays. Also, many people spending their time on social platforms, it becomes the most important media channel for leveraging the brand. Because of this importance of social media management tools.

1. Sprout Social

Sprout Social is a Powerful Social Media Software and made Social media management easy. It provides Complete Social Media Management like Publish, Schedule, and Draft & Queue Posts. Also monitor profiles, keywords & locations. You can also try its premium membership on 30 days free trial.

2. HootSuite

Hootsuite makes finding, scheduling, managing, and reporting on social media content easier. It keeps social presence active 24/7 by automatically scheduling hundreds of social media posts at once, across your social accounts. People can easily track and prove social ROI

Email Marketing Tools

nowadays almost every person has email id and because of it email marketing is one of the most effective marketing channels and gives good ROI. Here are some good email marketing tools:

1. MailChimp

You can say MailChimp is a brain that automatically helps you to find and connect with your target audience. It is the world’s largest marketing automation platform. It also provides integrated Facebook and Instagram ad campaigns which help to find new customers. Try it now for your business.

2. GetResponse

This email marketing platform analyzes specific trends and behaviours from your list to trigger specific messages and autoresponders instantly.

Website Analytics Tools

There are a lot of digital marketing tools which already have built-in-analytics that provide the information regarding your content like how they performing on various platforms. Here is a tool which helps to track website events and clicks which are also necessary in terms of analytics.

1. Google Analytics

As we know Google updating its products every now and then, we have now advance Google Analytics by which we can easily track website events, demographics, the behavior of the user and real-time visitor and much more thing. You can also track how user navigating your website with the help of User funnels.

Affiliate Marketing Tools

We all know the concept of affiliate marketing. It is simple and allows other people to sell products on behalf of your brand by becoming affiliates. And if the people creating a lead for your business then you have to pay a percentage of each sale to them.

1. CJ Affiliate

CJ is one of the most popular choices for advertisers who looking to get their product picked up and sold by publishers.

2. Rakuten Affiliate Network

Rakuten Affiliate Network has a massive database of content provided by publishers which they scan in real-time and also add links to relevant keywords they find. It also advocates long-term relationships between brands and their affiliate

In this post, I have shared almost all possible tools which are used by the most digital marketer. Now you can also try these tools by choosing free trial. Enjoy the digital marketing by these tools and make your life hassle-free.

Feel free to share your opinions on my list.

Marketing a business through social networking has become quite common over the past few years. There are varied social networking sites that can help you in catering to the need neatly. In fact, Facebook is one of the best examples of social networking sites; Facebook acts as a catalyst to promote your brand exceptionally well these days. However, while marketing your brand on Facebook, many of you may not be aware of the options that are right for your brand’s goals. In simple words, if you are not aware of the brass tacks of social media marketing, it will not be easy for you to resolve any key decisions, as if whether to choose between Facebook ads and boosted posts.

In this blog, we are discussing the merits and demerits of Facebook ads vs. boosted posts and let you know when to use one against the other:

Facebook Ads

When it comes to showing differences between Facebook ads and regular posts, some of the users simply have no answer. That reason is simple; a plenty of ads turn up directly in users’ News Feeds, right next to status updates, photos, and videos from their buddies. While ads invariably are labeled as “Sponsored Content” in light gray text, they are at times not different from regular posts in other ways.

Facebook ads and regular posts, by the way, are different from each other in relation to noting what is under the hood. Facebook ads furnish users with a variety of analytics options, and manifold ways thus helping brands to keep a tab on ad engagement and classify the marketing goals. In addition to this, Facebook ads are rendered with amazing targeting options, which allow users to target the ads very well in terms of age, sex, site, interests, and other standards.

Facebook ads again one extra weighty point over Facebook posts, as the former features relatively richer formatting options than the latter by having a variety of improved options for carousel ads, slideshow ads, canvas ads, and so on. The ads may also include call to action buttons, thus giving extra convenience to social media marketing professionals.

Boosted Posts

Compared to Facebook ads, boosted posts are a bit less complex and can readily be handled if already know how to handle Facebook’s News Feed. A boosted post is different from a regular ad, as the former is tantamount to a standard Facebook post that you pay to pull in a more huge volume of target audience to your brand. This way, you can expect to see that your ad posts are seen by a legion of target users, who will like to read through your content.

Facebook boosted posts however as better than Facebook ads because of the following key aspect: free audience research. A maximum number of brands boost the posts after they are in possession of audience engagement data, facilitating boost posts that they are aware of how to deal well with their audience.

Thankfully, as a result of the useful Facebook’s Ad Manager tool, you have the convenience to target your audience with boosted posts just like you target your ads. This will work wonders in making the boosted posts feature more useful if you are producing News Feed content appealing to specific demographics.

So whether to choose Facebook Ads or Posts

When it comes to choosing between Facebook ads and boosted posts, it is first important to set and/or have a look at your social media marketing goals, as it largely depends on the same.

Each and every format typically results in giving a range of outcomes. Facebook ads are known to deliver improved and quick impact and more effectively achieve campaign goals, for example, lead captures, app installations, and sales. The improved features and functionality of Facebook ads is another salient point to make them a better fit for your marketing operation. In the meantime, boosted posts are sure to improve your brand’s social media engagement and, by and large, your social media presence.

If you have a hard-hitting and exact campaign in mind, the decision to choose between a Facebook regular ad and a boosted post will depend on the long-term and short-term outcomes. If we talk in a broader scale, the cocktail of Facebook ads and boosted posts are simply the best way to split up your Facebook social media marketing budget. Boosted posts will act as a catalyst to develop your brand’s reach and fan base, while ads are a great way to render your brand’s presence into substantial outcomes. This one-two strategy will enable you to build likes and fans, subsequently convert your potential new followers into real customers.

IBM Watson Overview

Watson is a term that is given to an innovative IBM supercomputer that fundamentally comprises artificial intelligence (AI) and classy systematic software to ensure a second-to-none performance as a “question answering” machine. As the supercomputer was exclusively made by Thomas J. Watson (IBM’s founder), suffice is to say the name IBM Watson of the AI-based supercomputer.

For the first time in 2010, IBM Watson came out by prominently attracting a so-called risk causing the audience to blacken out. The question answering supercomputer was designed to achieve the needs and goals of a science fiction future. The multinational technology company IBM aimed to make a display of artificial intelligence (AI) that could interpret human language, go through huge volumes of data, and give answers to questions.

From a marketing point of view, this is a bullion standard for enterprise software. Organizations from different walks of life right away signed up the promise, looking to Watson for answers for the whole lot from insights in their CRM data to determine a treatment for a disease.

The reality, as a matter of fact, is poles apart!

It is not out of the ordinary nowadays for many of us to hear from clients contending botched Watson implementations that the IBM system is literally a front end for IBM Business Services. This gives the meaning that the consultants will come down on the project and strive to utilize a string of APIs to integrate into a range of technologies. The result is an assortment of a broad variety of systems, none of which can actually carry out the job. In certain cases, six-months or a year can pass by with the massive amounts of time and money invested, but no actual results to display.

While speaking with Chamath Palihapitiya, CNBC’s Social Capital CEO and founder, he derided IBM Watson “a joke” and ascribed its mammoth success relatively more to the company’s sales and marketing teams than to its technology.

This is not only the case with enterprise but, in fact, through the inclusive range of Watson’s product line. With this in mind, STAT lately gave a report that the Watson Oncology product is negligible in terms of use to a majority of doctors.

IBM offered sumptuous promises with regards to its Oncology products, supporting with the claims that AI will lend a helping hand to the doctors and give innovative insights and treatments for cancer. However, the matter of fact is that they are as useful as humans are in the concern, and the AI technology has not backed up the delivery of cutting-edge treatments. Some of those using the system who were interviewed by STAT remarked that the pricey AI system typically simply tells them what they know beforehand.

The concern with great assurances

The matter of fact is that IBM Watson lacks the actual cutting-edge technology behind it, but the technology seems as if it is full of riddles: it is a menu of APIs. Designing the ultimate application is resource-intensive, and few ever get to see the value.

It is wrong to assume that it is a petty concern for the industry. Considering IBM’s scale and position in the industry as well as the massive marketing budget spent in the manufacturing of Watson, people have started relating cognitive computing to the Watson offering. When companies become upset with the results the menace is that they will relate that frustration with the underlying technology. The reality is that cognitive search and AI have massive power and efficiencies when carried out the right way.

DISPLAY ADVERTISING

The internet has undoubtedly played a seminal role in marketing the products and services of a brand exceptionally well and which is why businesspersons these days from all professional backgrounds tend to choose internet marketing to market their brand. Internet marketing exists in several varied forms out of which display advertising is one. In fact, display advertising is a unique form of advertising that uses text and other practical details on a website. As a result, you can take help of texts, images, or video that you can see are already featured on a website and therefore capitalize on them based on your needs.

Display advertising works wonders for brands by gripping the attention of the target end users and drive them to the business. If you visit a website, then there you will find the appearance of some web banners, which include static and animated images, attention-grabbing one-liners, audiovisuals etc. These things have been able to stimulate the inquisitiveness of people to learn more about the products and services offered by a company. In every way, all the various mediums act collectively to stir up the interest of viewers to learn more and visit the store.

That is not all…copywriters and creative thinkers can easily express their ideas and put them forward in a unique way. Hence, it has been able to drive quality traffic to the website. In addition to this, it helps in carving a niche for a brand distinctly.

A good display advertising campaign is useful to a viewer in the following ways:

1. Drives self-interest
2. Builds up a sense of news value
3. Raises inquisitiveness

The aforesaid factors are helpful to both visitors and a brand to promptly and easily benefit from the services and purchases.

So, if you have a brand and are desperately feeling to advertise your website then display advertising is just the ticket. So implement it without a second consideration and reap an extra range of unprecedented benefits.

PROGRAMMATIC ADVERTISING

The contemporary times is too competitive and with this in mind, it is not like shooting fish in a barrel to pull in your target audience to your brand, yet there would be some tool or strategy to deal with the concern. The answer is Programmatic Advertising, which is at the height of prominence today. The sky is the limit for the websites, apps and digital properties that are being viewed across a range of channels on a regular basis.

In the modern world fundamentally reigned by digital industry, it is indeed not an easy game for businesspersons to use individual platforms to promote their brand and in the meantime having to select the best places to place the advertisements.

To define programmatic advertising, it is the automated buying and selling of online advertising. This automation streamlines transactions to a great extent and unifies your digital advertising endeavors in an individual technology interface.

Programmatic interfaces have been growing their supply and database such that any format and any channel can be accessed programmatically today, for example, mobile, desktop, tablet, audio, digital outdoor and connected TV.

The advertisers can reap a variety of benefits from programmatic advertising as follows:

• Sell their inclusive inventory
• Reach a bigger market
• Maximize the sales leads based on the ad impression
• Automate advertisement sales
• Set conditions for the placement of ads (for example, preference for ads that are sold in-house), with an enhanced profit extent;
• Enhance demand through a range of innovative marketing forms (e.g. remarketing, search retargeting);
• Block certain advertisers or advertisements.

In a nutshell, programmatic advertising is a great way for both publishers and advertisers to pull off ad placement procedure more competently.

Email is familiar, comfortable and easy to use. Email gives us fabulous communication ability. The majority of us use email every day. It will not wrong if I say our email is the first thing we look when we wake up, and it is one of the last things we look at when we go to bed.

Writing a catchy email is not easy. Here are few things which you have to consider while hiring email marketing services or email marketing company. For example, you are hiring email marketing company in Florida or planning to hire email marketing services in California or any other city; you must be crosscheck with below mention checkpoints:

Conception and strategy – Email Marketer should be good in developing plans for how to impress and inspire our audience.

Optimization: Email Marketing Service Provider should be able to run A/B tests and improving campaigns.

Writing:  Email Marketer should have the knowledge of creating catchy subject lines, manage preview text, body copy, CTAs, and more.

Report Analysis – Email marketer or email service provider should be able to review reports and explaining how emails are doing to the rest of the company.

Coding – Email marketer should able to write Hand-coding HTML and CSS with our awesome editor, Builder.

To make your decision easy here is few tips:

• Before hiring any agency or marketer always check out their previous work, especially which is relevant to your industry.
• Ask questions about their core services.
• Get testimonials from their website or other companies they have worked with.

Hope you like this post. If you have any query or suggestions, please share your thought in the comment area.

Today PPC or Pay Per Click is the fastest rising types of Internet Advertising. Now-a-days lot of people searching for a professional search marketing company to manage their PPC activities but it is not easy. PPC agency should become part of the team and they should fully understand the business goals. The motive of hiring PPC Advertising Companies is only to increase business.

Here are benefits of hiring PPC advertising Companies:

• Conversion Tracking
• Faster Than SEO
• You Control Your Advertising Costs
• Attract Customer Instantly
• Higher Sales

There is some point you should consider before hiring PPC Advertising Companies in Florida or California:

Advertising Companies Can Prove How Your Budget is Being Spent

Stay away with the companies who want payment in advance, but are unwilling to provide you detailed reports like how, when and where is your money going.

Advertising Companies will not overspend

Before hiring PPC Advertising Companies make sure they have the proper strategy. Few companies just spend lots of money in the high bidding process in the lack of proper bidding strategy. Do not waste your money in unprofessional search marketing agency.

Advertising Companies should offer supplementary analytics

If you are hiring Best PPC companies then they will definitely offer you additional analytics details, for example, how many people come to your website via clicking on your ads, data about the different pages within your website, use of call-to-action buttons and much more.

Advertising Companies Maximize Your Campaigns

You should identify PPC companies which are qualified search marketing professionals for top search engines like Google, Yahoo, Bing, and more so that they get maximum results at the fraction of your PPC management costs.

Advertising Companies Should Maintain Transparency

You should know what exactly advertising companies are doing in your account and how often they’re working on it. As per my experience a lack of transparency is a sign that shows that the agency either doesn’t know what they’re doing or is not giving enough time to your PPC campaigns.

Advertising Companies Should provide the Proof of Success

How do you decide which metrics and goals converted into success in your PPC program? How they plan to work with you to reach the goal.

In summary, the PPC campaign should managed by a certified search marketing company. So before hiring any PPC Companies please make sure they are following all above mentioned points.

Overview of Virtual Reality (VR) Technology

The state-of-the-art technology is at the cutting-edge of bringing about a range of innovations in almost every professional domain; certainly, digital marketing cannot be an exception here. Incidentally, over the last few years, a range of useful tools has come out to enter the setting and one of the most effective tools is by long odds the virtual reality (VR).

VR is the term that is attributed to man-made, cyber setting that utilizes innovative and sumptuous graphics along with audio sensations which altogether give users the impression as if they are in a real world where they can easily work in mutual and at times engineer things that they have to deal with. The role of dedicated headsets to create real life-like experiences to the users is beyond compare; after all, the headsets contribute chiefly in engrossing a person completely in the virtual world.

Despite the manifold advantages of VR in digital marketing, the same has not yet come into vogue, as it should be. In fact, some organizations are still trying out this state-of-the-art technology to deliver more improved, custom-made and wonderful experiences to their target end users.

So if VR is the thing that you want to utilize for the promotion of your brand but are on the fence when it comes to contouring it as per the specific needs and preferences, below are four monumental examples that will be instrumental in getting your personal VR marketing campaign off the ground.

How to use VR for marketing?

Create high-quality 360-degree videos

In every way, videos are the most hassle-free and the simplest way for a business to integrate the cutting-edge VR technology. Thanks to the groundbreaking video technology that enables a businessperson to switch from using the mainstream pictures and videos to deliver offbeat experiences by way of more interactive and effective videos. Synergistic videos have manifold uses, from educational videos to matter-of-fact trips and product demonstrations.

Design a VR app

Acknowledged content that is delivered via a VR app can be a second-to-none way to be conspicuous and appear the up-to-the-minute and avant-garde compared to the competitors. Industries ranging from automotive to fashion are assisting people with better decision-making while engaging them in a fun and interactive journey.

Make the most of the target headsets

A headset with recognized VR content that companies can create on a regular basis offers an idyllic medium to step up customer’s reliability and let them return for more.

Design a teleported

Some specific brands have walked the extra mile by incorporating the groundbreaking technologies of VR and 4D. It is easy to take your customers to any location without leaving home and envisage real-world sensations such as wind, aroma, drips of ocean water, vibrations or just any other sensation you can dream up to put them in a purchasing mindset. The prototype here is Marriott.

Finishing up

To make the most of VR technology and deploy it in order to make your marketing campaign a real smasher, you need to become aware of the nitty-gritty of the technology. VR possess the attributes to come into vogue in a more evident form and when the same happens, your odds of delivering an offbeat, powerful and long-lasting experience to your customers will increase sharply. Likewise are the odds of marketing your product/service in a fashion that will work more favorably for you.

So free traffic is the thing that you need for your website once and for all, and then the foremost thing to keep in mind is to create quality and unique content. After all, your target audience is exclusively searching for the unique and right information. So in order to ensure maximum free traffic of your target audience to your website, it is important for you to create quality and matchless content.

Your target visitors may not be more focused on the scintillating graphics you have on your website or the massive budget you have spent on your website design. What they are basically looking for is the right and target information as per the target keyword that they place into the searching panel of Google.

With unmatched and quality content, not only do you pull the target visitors towards your website, but, in the meantime, also grab the attention of your search engines, which is a great way to ensure improved rankings for your website. Your focus should only be on crafting relevant, unique content, which can exert a pull on your target visitors. They will appeal very much to be well acquainted with your new information, which in time will lead to improved conversions with products you might be promoting. The following are a handful of salient tips that can help with your focus while you plan to create a content website to attract more repeat visitors.

Avoid exaggerating your website design.

Keep your website design simple and easy on the eye. To be precise, flashy graphics rather than grabbing the attention of your visitors will distract their attention from focusing on the subject matter while exploring your web pages end to end.

Grip the attention of your target visitors by using the relevant keywords in the title and the first few paragraphs.

Keywords are the kernel of your content. This helps the readers by giving them the information that it is relevant to what they were searching for.

Ensure your website is up to date with appealing and fresh content at least periodically.

Your target audience and visitors will appeal to the thing that your website is updated and this will be one of the predominant factors to prompt them to visit your website repeatedly. On the contrary, if your website has the stale content, by long odds, your visitors will like to bid good-bye to you.

Leading search engine such as Google gives special preferences to websites that are consistently adding updated, quality and relevant content. If you do this, you can look forward to ensuring an improved search rank.

Blogging is a great way to build your content

Blogs are the order of the day; after all, they are hassle-free to set up, and these days thankfully you can easily find blogs that are preset for you, so all you need to do is create blog content and post them on weblogs. After publishing the content, it will be live on the internet. Blogs such as WordPress tend to be indexed faster in most search engines.

Summing up

So, as usual, we have to say readily that content is undoubtedly the King when it comes to ensuring maximum website conversions. Just create relevant and quality content and you will be able to reap the benefits from it effortlessly.