The Most Useful Tools for Digital Marketing

As we all know today Digital Marketing is not just yet another medium for marketing but also it requires a new approach to marketing. In Digital Marketing, it is very essential to understand customer behaviour, client requirement and generating output for the client.

If you are a digital marketer then this article is definitely for you. Here I am sharing a list of most useful tools for digital marketing that are valuable in all shapes and sizes and helps to reduce your day to day work.

Here is the list of some useful Digital Marketing Tools Based on Strategy:

  • Search Engine Optimization
  • Social Media Promotion
  • Email Marketing
  • Website Analytics
  • Affiliate Marketing

Search Engine Optimization Tools

To improve the website visibility and traffic SEO is really helpful if it is done correctly. There are several tools available for SEO but here I am mentioning some best-suited tools:

1. Moz


As we know Moz comes in two facility – Moz Pro and Moz Local. With the help of Moz Pro, you can easily do SEO practices like analysis of keywords ranking, monitoring link building and much more whereas with MOZ Local you can easily build citation of the website.

2. Screaming Frog

Screaming Frog, one of my favourite tool which helps to crawl website quickly and give you complete analysis of those pages like duplicate tags, crawl errors, type of redirections and many more.


Social Media Promotion Tools

We all aware of the power of social media platform nowadays. Also, many people spending their time on social platforms, it becomes the most important media channel for leveraging the brand. Because of this importance of social media management tools.

1. Sprout Social


Sprout Social is a Powerful Social Media Software and made Social media management easy. It provides Complete Social Media Management like Publish, Schedule, and Draft & Queue Posts. Also monitor profiles, keywords & locations. You can also try its premium membership on 30 days free trial.

2. HootSuite


Hootsuite makes finding, scheduling, managing, and reporting on social media content easier. It keeps social presence active 24/7 by automatically scheduling hundreds of social media posts at once, across your social accounts. People can easily track and prove social ROI

Email Marketing Tools

nowadays almost every person has email id and because of it email marketing is one of the most effective marketing channels and gives good ROI. Here are some good email marketing tools:

1. MailChimp


You can say MailChimp is a brain that automatically helps you to find and connect with your target audience. It is the world’s largest marketing automation platform. It also provides integrated Facebook and Instagram ad campaigns which help to find new customers. Try it now for your business.

2. GetResponse


This email marketing platform analyzes specific trends and behaviours from your list to trigger specific messages and autoresponders instantly.

Website Analytics Tools

There are a lot of digital marketing tools which already have built-in-analytics that provide the information regarding your content like how they performing on various platforms. Here is a tool which helps to track website events and clicks which are also necessary in terms of analytics.

1. Google Analytics


As we know Google updating its products every now and then, we have now advance Google Analytics by which we can easily track website events, demographics, the behavior of the user and real-time visitor and much more thing. You can also track how user navigating your website with the help of User funnels.

Affiliate Marketing Tools

We all know the concept of affiliate marketing. It is simple and allows other people to sell products on behalf of your brand by becoming affiliates. And if the people creating a lead for your business then you have to pay a percentage of each sale to them.

1. CJ Affiliate


CJ is one of the most popular choices for advertisers who looking to get their product picked up and sold by publishers.

2. Rakuten Affiliate Network


Rakuten Affiliate Network has a massive database of content provided by publishers which they scan in real-time and also add links to relevant keywords they find. It also advocates long-term relationships between brands and their affiliate

In this post, I have shared almost all possible tools which are used by the most digital marketer. Now you can also try these tools by choosing free trial. Enjoy the digital marketing by these tools and make your life hassle-free.

Feel free to share your opinions on my list.